Few people understand the seemingly scatter-shot approach I use for web production. It shouldn't be a mystery, it is very simple. It is ALL about
search engine optimization. From the domain name to the content, each of my web sites is
SEO driven.
However, they also accomplish one other thing. Each of the sites is a
tribe. A
tribe built around
keywords. As I continue to add more and more sites, I unite more and more
tribes. They are my
tribes (translated into Spanish,
Mis Tribus). This is what I'm talking about:
Posted in
maxstrategy,
Mis Tribus,
search engine optimization,
SEO,
tribe
I recently received an
infographic from SocialBaker that blew me away. In their report "
January 2013 Social Media Report: Facebook Pages in the United States" they include the following table:
In the section entitled the "
Top 5 Facebook Brands
by Post Engagement Rate" it clearly states that the "
Average Post Engagement Rate" is ONLY
0.166 %
Of the top 5 Facebook brands, the highest,
the highest, is still only 5.8873 %. There it is ladies and gentleman, as plain as the nose on the end of your face. Even if you are the best at brand engagement in Facebook, you will only get a 5%
engagement rate for any piece of content (
advertisement) you share.
Posted in
engagement,
Facebook,
failure,
infographic,
Internet Advertising
