Guagua Pública

Smart entrepreneurs digitally capture...everything!

In our multiple media lives, we can never predict when we will say something memorable and useful. That means we should record everything.  Any medium that helps spread your story, should be used to grow your audience and stimulate deeper engagement.

With the plethora of devices available, in any given meeting, most of the audience has one or more ways to record the meeting.  Gone are the days when we need to document meetings with notes,  we can simply record the meeting.  If some notes are written down, take a picture.  Then share everything.

WARNING: Failure to accomplish this and you risk obscurity.

Six years ago in Puerto Rico, we still hadn't seen any significant interest in social media.  Back then, the typical company website was an outdated Macromedia Flash, now Adobe Flash, movie.  The most prominent view of the Internet at that time was that your company web page was nothing more than a digital brochure.  There was little or no interaction and updates to the site were few and far between.  Unfortunately, many still are, even today.  Fast forward to today, and if you're not on Facebook or Twitter then you're out of the picture.

Brand Visibility Driven By Organic SEO

Leading many to believe that, social media has made websites obsolete, right?  Again, what is missing is an understanding of how the Internet works.  The only way to generate organic growth in your SEO (brand visibility) is to have a web page where you publish Googlebot ready content.

For the most part, social media is an SEO wasteland, the main reason why is due to the wealth of sensitive information that sites like Facebook and Google Plus contain.  Due to the possible risk, many constrain they privacy settings, which then makes that information "virtually" invisible to search engines.

One way I like to explain this concept is for website owners to picture their company's website at the middle of a wagon wheel.  There may be numerous spokes liking your business with different websites and services, but everything should be linked back to the hub of the wheel.  In terms of effectively telling a consistent story about your brand, then the hub is where the story canon resides.

On YouTube, only thousands of channels, among the millions available earn six figures in ad revenue

Olga Kay, who already earns six figures in ad revenue, shares a growing list of worries with other creators: the precipitously dropping prices that advertisers are willing to pay, the huge increases in uploaded content that has made it harder for viewers to find their work, and the escalating costs of producing higher-quality content.

Robert Kyncl, Google’s head of content and business operations, acknowledged the fundamental tension built into the YouTube business model. Yes, he acknowledged, revenue per views is depressed and will probably drop even further in the near future as high-growth markets like Brazil and Russia continue to expand.