On YouTube, only thousands of channels, among the millions available earn six figures in ad revenue
Olga Kay, who already earns six figures in ad revenue, shares a growing list of worries with other creators: the precipitously dropping prices that advertisers are willing to pay, the huge increases in uploaded content that has made it harder for viewers to find their work, and the escalating costs of producing higher-quality content.
Robert Kyncl, Google’s head of content and business operations, acknowledged the fundamental tension built into the YouTube business model. Yes, he acknowledged, revenue per views is depressed and will probably drop even further in the near future as high-growth markets like Brazil and Russia continue to expand.
Robert Kyncl, Google’s head of content and business operations, acknowledged the fundamental tension built into the YouTube business model. Yes, he acknowledged, revenue per views is depressed and will probably drop even further in the near future as high-growth markets like Brazil and Russia continue to expand.
