Six years ago in Puerto Rico, we still hadn't seen any significant interest in social media. Back then, the typical company website was an outdated Macromedia Flash, now Adobe Flash, movie. The most prominent view of the Internet at that time was that your company web page was nothing more than a digital brochure. There was little or no interaction and updates to the site were few and far between. Unfortunately, many still are, even today. Fast forward to today, and if you're not on Facebook or Twitter then you're out of the picture.
Leading many to believe that, social media has made websites obsolete, right? Again, what is missing is an understanding of how the Internet works. The only way to generate organic growth in your SEO (brand visibility) is to have a web page where you publish Googlebot ready content.
For the most part, social media is an SEO wasteland, the main reason why is due to the wealth of sensitive information that sites like Facebook and Google Plus contain. Due to the possible risk, many constrain they privacy settings, which then makes that information "virtually" invisible to search engines.
One way I like to explain this concept is for website owners to picture their company's website at the middle of a wagon wheel. There may be numerous spokes liking your business with different websites and services, but everything should be linked back to the hub of the wheel. In terms of effectively telling a consistent story about your brand, then the hub is where the story canon resides.
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| Brand Visibility Driven By Organic SEO |
For the most part, social media is an SEO wasteland, the main reason why is due to the wealth of sensitive information that sites like Facebook and Google Plus contain. Due to the possible risk, many constrain they privacy settings, which then makes that information "virtually" invisible to search engines.
One way I like to explain this concept is for website owners to picture their company's website at the middle of a wagon wheel. There may be numerous spokes liking your business with different websites and services, but everything should be linked back to the hub of the wheel. In terms of effectively telling a consistent story about your brand, then the hub is where the story canon resides.
