I was following along with a discussion on the StoryWorld forum on LinkedIn when the example of the BBC's "Being human" was thrown out as a good starting point. The comment thread was discussing "I was just saying that I think I'm becoming transmedia ready... are you already ?"
Since, I'm actively becoming transmedia ready, already, I was naturally interested in seeing another transmedia case study, unfortunately this is what I got when I went to the BBC page:
In an intense battle for attention, how could it possibly be in your best interest to limit your exposure? Fundamentally I think this is what companies don't "get." You can't be just half way on the bus. Although, through quantum mechanics I could potentially describe you as being both on the bus and off the bus, remember that at the point of measurement you're still either on or off the bus.
What this means for companies is that they can't hope to embrace free culture while simultaneously creating artificial barriers (scarcity) on what is essentially a commodity. The biggest and final hurdle for any company to clear when it comes to social networks is that it can't be done without a full commitment to sharing.
There's too much competition, if you create obstacles, then your would be audience will route around your obstacle and find the next entertaining thing in the queue. These days, unless your persistent, you have to capitalize on every connection with a potential fan. He who has the biggest social network of dedicated fans will succeed, never give them a reason to switch to another tribe.
Since, I'm actively becoming transmedia ready, already, I was naturally interested in seeing another transmedia case study, unfortunately this is what I got when I went to the BBC page:
What this means for companies is that they can't hope to embrace free culture while simultaneously creating artificial barriers (scarcity) on what is essentially a commodity. The biggest and final hurdle for any company to clear when it comes to social networks is that it can't be done without a full commitment to sharing.
There's too much competition, if you create obstacles, then your would be audience will route around your obstacle and find the next entertaining thing in the queue. These days, unless your persistent, you have to capitalize on every connection with a potential fan. He who has the biggest social network of dedicated fans will succeed, never give them a reason to switch to another tribe.
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