There are many things in life that one can read about and successful accomplish without much practice. transmedia, entrepreneurship, and Internet marketing are not any of those things. No, all of these activities require you to get your hands dirty and keep them dirty until you are able to set expectations and reach them with any chance of success.I'm constantly riffing off of Seth Godin, but there are others, like Kathy Sierra and Jono Bacon. Recently I've found people who discredit some of these leaders. What people try to do is minimize what these leaders do, saying anyone could match their results if they had the same email database, or their connections. However, I think this misses the point that they weren't always the leaders they are now. Each in the own way, blazed a trail of how things need to be done, and then did them. Even Guy Kawasaki, who's famous for saying "Ideas are easy, execution is hard!" When it comes to transmedia, entrepreneurship, and Internet marketing, that's just the way they work. The magic of anything these leaders say is in the doing. There's just no other substitute.
So if you've never produced a transmedia project, then you had better take the time to create a storyworld bible and launch a project. If you haven't used Rob Pratten's suggestion for documenting the transmedia timeline, then you better do it. Then launch the project. Now comes this intensely complex diagram for branding by Dubberly Design Office.
I haven't been able to take a deep dive into the diagram, but I bet that it is essential in understanding just how broad the plane is where a fan might encounter your story, everything is a brand now and must be carefully managed. And guess what, I bet too, that the only way to understand the diagram, is to step through the instructions and map out your brand. I wish there was a short cut, but there is no substitute for first hand experience.
UggBoy♥UggGirl [ PHOTO // WORLD // SENSE ]
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