In a new study by the Project for Excellence in Journalism and The George Washington University. The study addresses questions about how news outlets use the social media tool to share, gather and curate information.
Analysis
One of the most counter-intuitive findings was that news organizations were much similar in the focus of their Twitter activity. The vast majority of the postings promoted the organizations' own work and sent users back to their websites. On the main news feeds studied, fully 93% of the postings over the course of the week offered a link to a news story on the organization's own website.
Is this trend caused by the addition of a News or Media base? I believe that those "labels" (keywords) causes people to act in the opposite of what they do with companies that aren't News or Media. Aren't markets conversations? How can there be a conversation if one party of the conversation talks 93% of the time?
The difference between a start-up do it all yourself publisher has become nearly indistinguishable from a major publisher. eBooks have made selling on the Internet a data and IT race. Independent authors and publishers, like Mis Tribus, have only to build their reputation. It's all downhill from here for major publishers, as the price & reputation races to 0 (zero). If publishers don't become bigdata companies, around customer information given by permission; publishers will see there revenues drop like a Led Zeppelin.
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