Found this little gem in the archive of video generated from this year's Grammy Awards, Social Media Rockstars Highlights:
I found D. Wallach's comments particularly interesting. At about 2:30 he brings up the growing dilemma of the artist in the Social Media Age. He shares his annoyance with: "As a recording artist, being told to promote your music with everything but your music." As any content producer will tell you, blogging, Tweeting, using social media are probably not part of your core competency. Solving this challenge is the key problem for the emerging artist. Do you produce content or do you market?
It has become a paradox. If the artist isn't going to engage with potential customers on social media, then someone has to do it for them. Doing nothing is not an option.
I think one of the reasons Lady Gaga has been so successful on Twitter is because she has been able to incorporate it into her life. It's not an afterthought. Through her mobile phone she shares, interacts, and engages as she lives. I'm sorry Margaret, but she has become a product. Every aspect of her life is a product, her process, her Twitter stream, her conversation is a product.
I found D. Wallach's comments particularly interesting. At about 2:30 he brings up the growing dilemma of the artist in the Social Media Age. He shares his annoyance with: "As a recording artist, being told to promote your music with everything but your music." As any content producer will tell you, blogging, Tweeting, using social media are probably not part of your core competency. Solving this challenge is the key problem for the emerging artist. Do you produce content or do you market?
It has become a paradox. If the artist isn't going to engage with potential customers on social media, then someone has to do it for them. Doing nothing is not an option.
I think one of the reasons Lady Gaga has been so successful on Twitter is because she has been able to incorporate it into her life. It's not an afterthought. Through her mobile phone she shares, interacts, and engages as she lives. I'm sorry Margaret, but she has become a product. Every aspect of her life is a product, her process, her Twitter stream, her conversation is a product.
Post a Comment