That should be a mandatory bold triple star gold warning on all social media results and recommendations. Every situation is unique. Each one composed of many unique possibilities. Every brand is different; every environment is different.
The one thing is common among many of these unique situations, they are all fluid. You've got to have the analytics in place to monitor and adjust your strategy to get the mileage you desire. It takes constant vigilance on all aspects of the business to know what is executing according to expectations, or not.
That means 24/7 monitoring of these analytics, with the ability to identify real-time alerts. Quick reaction to the ever-changing focus of the Internet hive can make or break any campaign. Whether they be humans, or computers, it must be done.
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