Without a doubt, it would have to be: "Always Be Producing!" ABP = ABC, where ABC used to be always be closing. From a sales perspective. However, in complex social graph we all live in, sales are handled by computers, so after sales, the most important task for a transmedia producer is marketing. In that vain, this guy came to me over the weekend, say hello to Chauff:
I have a feeling, we'll be seeing more of Chauff. Don't you?
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