Guagua Pública

Ford Econoline = Gaugua Pública

I've had some additional rewarding exchanges on the whole transmedia producer jazz. What's clear to me is that anyone that can understand the Producers Guild Of America definition of "Transmedia Producer," then by all means use transmedia. However, if you are not, and let's say you "see" the world through words and not moving images, then you don't produce media, you produce words.

So while it might be simple to imagine everyone being able to understand, multiple media, if it is not in your industry's vernacular, you'll almost always lose them. You might be able to "walk them through" it, but without you standing beside everyone, it just doesn't scale. For me, there are too many writers to leave behind.

So I think the path to take for writers is to start them off with cross media author. That simplifies into a concise title, what they need to understand first. Then they need to see themselves as producers next, they produce content. The content is in the form that works best for each medium. So then they can see themselves as cross media producers. Then, I think the writing community, might be able to make the jump to transmedia. To see how effective it is to deliver some of your story using the medium that will have the most emotional impact. Then, some will see and accept the role of transmedia producer.

I still believe that transmedia or cross media,  will fall away. As the Internet takes over the world and our lives, creatives will produce. As Henry Jenkins predicted, we will all converge into one culture, an online-amplified culture, where fans and artists collaborate in real-time.

Photo Courtesy of Flickr Creative Commons: Hugo90