I don't know if you've seen this video, but it shows what appears to be an in-depth conversation between twin baby boys. If not, take a few minutes and try not to laugh...
So besides enjoying a great laugh with my kids, the first thing that popped into my head, is this is what I must sound like when I try to explain transmedia to my family, friends, and associates.
By the way, this was how I always felt when talking with senior management (or anyone in marketing) about critical IT strategy. Also a classic Larsen comic about what dogs hear when we talk to them, but I digress.
I mean, seriously, trying to find common ground on transmedia with anyone outside of the film industry is truly challenging. We're talking a massive paradigm shift. They must be able to immediately imagine a narrative that is divided to become multi-dimensional. They must also relinquish control to the reader as to where they enter the story and in what sequence. Remember, most people only know of a sequential, mainly uninterrupted storyline.
Part of my mission is to build a bridge between creators and transmedia. There must be simpler ways to explain these concepts, and I will continue to search for them. I give mad props to pioneers in transmedia like Jeff Gomez, Lance Weiler, Christy Dena, and Robert Patten, to name a few, who had the courage to start talking about this before anyone else. The thousands of hours you've all spent in blazing a trail is inspiring. Best of all, you've been kind enough to share what you've learned as you've went along. Thanks for everything.
So besides enjoying a great laugh with my kids, the first thing that popped into my head, is this is what I must sound like when I try to explain transmedia to my family, friends, and associates.
By the way, this was how I always felt when talking with senior management (or anyone in marketing) about critical IT strategy. Also a classic Larsen comic about what dogs hear when we talk to them, but I digress.
I mean, seriously, trying to find common ground on transmedia with anyone outside of the film industry is truly challenging. We're talking a massive paradigm shift. They must be able to immediately imagine a narrative that is divided to become multi-dimensional. They must also relinquish control to the reader as to where they enter the story and in what sequence. Remember, most people only know of a sequential, mainly uninterrupted storyline.
Part of my mission is to build a bridge between creators and transmedia. There must be simpler ways to explain these concepts, and I will continue to search for them. I give mad props to pioneers in transmedia like Jeff Gomez, Lance Weiler, Christy Dena, and Robert Patten, to name a few, who had the courage to start talking about this before anyone else. The thousands of hours you've all spent in blazing a trail is inspiring. Best of all, you've been kind enough to share what you've learned as you've went along. Thanks for everything.
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