I've been working with O'Reilly Media for going on seven years now, and on of the things I most admire about Tim and his company is their promotion of abundance as a frame of mind. I had forget that Web 2.0 Expo was taking place this week until something came through Twitter.
So not only does stream all of the keynote speeches at their conferences, but they tirelessly work to make those recordings immediately available for viewing. So even if you did miss the live streaming you can catch up on the speeches almost immediately.
One speech that caught my eye was "Creating Infectious Action" by Jennifer Lynn Aaker (Stanford University’s Graduate School of Business). Here's the video of her speech yesterday:
In her speech she points out four key principles for creating infectious action that would help anyone in transmedia to consider when building a storyworld:
So not only does stream all of the keynote speeches at their conferences, but they tirelessly work to make those recordings immediately available for viewing. So even if you did miss the live streaming you can catch up on the speeches almost immediately.
One speech that caught my eye was "Creating Infectious Action" by Jennifer Lynn Aaker (Stanford University’s Graduate School of Business). Here's the video of her speech yesterday:
Watch live streaming video from web20tv at livestream.com
In her speech she points out four key principles for creating infectious action that would help anyone in transmedia to consider when building a storyworld:
- Develop a clear goal.
Focus on a single goal. There is power in simplicity.
- Reverse the rules.
How might other address the challenge? Do the opposite.
- Tell a good (truthful) story.
Tell stories that connect on an emotional level.
- Design for collaboration.
Enable others to contribute and choose their own weapon.
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