Transmedia as a State of Mind: 10 Commandments

In this great piece at Power to the Pixel from Michel Reilhac, Executive Director of ARTE France Cinéma, shares his ten commandments for a transmedia state of mind:
  1. Thou will collaborate:
  2. On the story, thou shall focus:
  3. Thou shall embrace game culture:
  4. Thou shall earn the trust you rightfully deserve:
  5. The problem is not the story, it is the interface:
  6. Thou shall focus on the flux not on the object:
  7. Thou shall blend flux and events:
  8. Thou shall spend great time and energy:
  9. Thou shall be fair and honest when blending the real and the virtual:
  10. Thou shall play the game of changing the world:

He also offers this killer quote:
"Independent cinema and TV, as we know them, are reaching the end of a cycle as dominant forms of storytelling on the market."

Michel offers some great thoughts for inspiration on what we should be thinking about when it comes to transmedia. Bottom line, the only way to learn what transmedia is, is to produce a transmedia project. Transmedia is no different than any other paradigm shift. Reading and thinking about it will only get you so far. You've got to do it yourself, before you truly understand what it is.

Photo Courtesy of Flickr Creative Commons:  c@rljones

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